The usual Internet surfer can be a slippery fish. People who are surfing the net, searching for products to buy commonly will linger on your site for only a few seconds. As an Internet marketer, your mission, at this point in time, is simply to capture their first name and email address for list building purposes. As your email list grows, it will increasingly become the mightiest tool in your bag of tricks.
Every squeeze page ought to offer some kind of free gift as a lure to induce your visitor to leave his or her email address. If you are a member of aweber.com, or a similar service, the email address typed into your squeeze page will be instantaneously captured for your use in future mailings. The kind of gift you offer is very important. You want the gift to relate to the same market niche as your primary products. That way, the only emails you will be netting will be laser-targeted leads. You realize, when you are mailing to these individuals that they are far more likely to acquire your products than the rest of people surfing the Internet. These are the only kind of leads you need to concern yourself with.
I imagine you will be able to comprehend that a huge list of up-to-date, highly-targeted leads is a marketing resource of the highest value. The more sizeable your list, the more sales you will enjoy. The more sales, the more money in your bank account.
All of the above makes the design of your squeeze page very important. A professionally-designed squeeze page template with a proven, high conversion rate is very important. In the end, your squeeze page must be competently written, meaning that it features copy that literally compels visitors to enter their email address in the box provided so that they can acquire their free gift. The gift should download straight away from the very next page.
In order to make this work, the gift must be perceived as "valuable," meaning that the person acquiring it might consider buying it if it weren't being offered for free. There ought to be a directional flow from the headline, through the body copy and right to the email entry box. It helps to add red arrows pointing the way. Remember, your customer won't be with you for very long, so make the best use of every instant. There's no need for long-winded sales copy... just room for some carefully-written, compelling words.
The "thank you" page that comes after the squeeze page can include more verbiage, if you like. Now that the email address has already been captured, all that's left for the customer to do is click on a button to download his or her gift. The customer can exit at any time and you will have still have captured the email address.
The fantastic thing about pre-designed squeeze page templates is that they eliminate all design work and testing to establish how well they convert. This has already been done for you. You don't have to have design software, graphic designers, research and development and you definitely do not need to spend your valuable time learning graphic design. All you have to do is enter your embed code for the video and the tracking code for your opt-in page.
Your package should offer a selection of different types of colorful and tested templates to choose from. Any template you pick out should be able to be modified and employed on multiple sites with no time limit. You should be allowed to select from a range of high-converting colors. PSD files for the templates should be included so that you can control the text and other features without difficulty.
In summary, a professionally-designed, proven squeeze page template can be a critical link in the chain leading to Internet marketing success. The cost is low, the benefits are significant and it requires very little effort, time or skill on your part. Make sure you develop the very best squeeze page possible! It's vital to your success as an Internet marketer.
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